The joyful immersive experiences

As screens become spatial and audiences move between games, stores, headsets and live environments, a campaign is no longer enough. People want places they can enter.

Ultra is a creative technology studio designing immersive and spatial experiences, and live activation systems, for brands and cultural institutions.

Our work moves across Apple Vision Pro, multi-user VR, open gaming platforms, interactive installations, AI interfaces and live activations. Technology is the infrastructure. Presence is the outcome: ideas people can step into and remember.

Alongside commissioned work, Ultra develops original immersive productions: research-based entertainment formats where storytelling, spatial computing, performance and interaction meet. For us, immersive media is not only a communication tool. It is a cultural and narrative frontier.

Ultra grew out of the creative vision of Valentina Temporin and John Volpato, with the support of Spindox S.p.A., an Italian technology group focused on innovation for enterprise. That foundation gives the studio the freedom of an author-led practice and the delivery strength needed to take ambitious immersive projects from first concept to public launch.